Tuesday, March 3, 2009

American Airlines

By Tom Martens

American Airlines is the world?s largest passenger airline with headquarters in Fort Worth, Texas, which is also its main hub. American Airlines serves hundreds of destinations and operates flights in the United States, Canada, Latin America, Europe, the Caribbean, Japan, China and India.

American Airlines was founded in 1930 and is the first airline to offer electronic ticketing. American Airlines is also the first airline to offer a frequent flyer program. Its AAdvantage rewards program remains the largest frequent flyer program with more than 50 million members.

Flying almost 700 planes to over 250 cities, American Airlines is especially popular on routes within the USA and between the United States and Latin America, carrying over a million passengers a year between the two markets. In fact, no other carrier serves more passengers between Latin American and the USA than American. But American Airlines is also strong in many other international markets.

American has four hubs, at DFW (Dallas-Fort Worth), San Juan, Puerto Rico, Chicago, and Miami. American is also strong in Boston, Los Angeles, and New York. The company maintains and services its plains at facilities in Fort Worth, Kansas City, and Tulsa.

American Airlines is also the parent company of a regional carrier called American Eagle Airlines. American Eagle Airlines offers regional service in the United States, the Caribbean, Canada, and Mexico. Like American Airlines, American Eagle is also headquartered in Fort Worth, Texas.

American Airlines is a founding member of the Oneworld airline alliance, the third largest airline alliance in the world. An airline alliance is an agreement between at least two airlines to work together, with member airlines offering integrated services in order to make airline travel more convenient for passengers. Alliances usually work around shared passenger terminals and frequent flyer programs. Oneworld celebrates its 10th anniversary in 2009.

Part of the reason American Airlines serves so many destinations around the world, but especially in the USA, was its acquisition of Trans World Airlines (TWA) and the TWA hub in St. Louis in 2001. Unfortunately, the acquisition of TWA caused American to bleed cash, and these financial problems were compounded when two American Airlines planes were hijacked and crashed on 9/11. After the September attacks, American Airlines was forced to relinquish its St. Louis hub and to lay off a small number, that is, a few dozen, former TWA employees. American Airlines continues to struggle to minimize its losses, and in 2008 was the first airline to charge fees for checked baggage. Despite the nearly universal unpopularity of the move with passengers, just as they adopted other American Airlines innovations, other carriers also announced their own baggage fees.

American Airlines flies almost 700 jets, with most of them being McDonnell Douglas MD-82 and MD-83 series twinjets. American recently announced plans to add the Boeing 787-9 Dreamliner to its fleet.

American is also a leader in in-flight technology, becoming in 2008 the first carrier to offer in-flight Internet service. This came less than a year after American Airlines began offering free Wi-Fi to passengers on flights within the USA.

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